Toyota Calls On DUB And TRD For 2012 SEMA Fleet

The highlight of Toyota’s SEMA showcase is the new 2013 Avalon sedan, which as we previously reported has been given a dramatic new look and was developed by a team in the U.S.

For SEMA, Toyota will have at least three different customized Avalons on show, including one in-house developed concept, one from its motorsport arm TRD, and another from DUB Magazine.

Starting with the car from DUB Magazine, a name synonymous with oversized wheels, the customized Avalon features 22-inch wheels with a matte black finish, sticky Pirelli tires and lowered suspension. There’s also a custom body kit as well as a leather-lined interior with a JBL sound system.

The Avalon prepped by TRD gets a supercharged version of the Avalon’s standard 3.5-liter V-6, as well as a high-flow exhaust system. This car is finished in a deep maroon and also gets a JBL sound system.

To go with the extra power derived from the supercharged engine, TRD engineers added stiffened suspension, a recalibrated steering system, and uprated brakes housed within 19-inch wheels.

TRD took the unusual step of upgrading the chassis structure for more serious off-road duty through the addition of an underbody ‘exoskeleton.’ The extra stiffness and strength creates a more suitable platform for the suspension modifications and wheel and tire upgrades, in this case Bilstein racing shocks and 17-inch TRD beadlock wheels with BFGoodrich All-Terrain tires.